Update #1: The follow up to “The Gospel According to Chubby.” is in the works! It is the second of a two book series and will be available for pre-order in November of 2012 and fully in your hands for Jan 1st, 2013.

…More details to arrive soon..in the meantime, its back to work.

If Video Blog #3 dealt with the absence of patience during ones weight loss journey, then this entry is will address having too much patience. The fourth most common thing that I have to overcome as a trainer is procrastination.

Procrastination comes in many forms. Excuses, deductive reasoning, self-deception. I am a list kind of guy so you know that I could literally go on forever, but the bottom line is that most of my clients who quit on me, do so because I will not tolerate procrastination. I believe at the heart of it, procrastination exists to avoid a greater issue. I am not a fan of un-truths.

Have you ever known someone who has tried to lose those exact same 10 pounds for what seems like the greater part of a decade? Why is that? I mean, is there a valid reason? …There very well may be.

Believe it or not, a select amount of people use their weight to hide and mask other imperfections they’re just not ready to deal with. Those who find their identity in their weight and more importantly talking about their struggle with it tend to be those people.

I think we all know someone who is currently on a “diet,” yet they never really seem to behave in a way that supports it. I have found that most of these people are scared. They are afraid that if they lose their weight, they will have nothing left to complain about. Even worse, if they lost their weight and people still didn’t like who they were, then it may have been their character in question all along. This was one of the hardest things I had to learn.

For years I used weight as a safety blanket. I used my girth as an “awkward diffuser”. However, once I lost the weight, I was left to handle social situations with a personality I had yet to develop. I believe the potential realities of weight loss terrify certain people. It terrifies them to the point that they would rather use their “diet” as a crutch for conversation starters or points of contention. Opting to blame circumstances on their weight rather than address reality.

I have to remind my clients almost everyday that while their weight may define a season, it doesn’t define their calendar life. Who they are defines who they are. Once they can appreciate that, then they can overcome anything.

Stay tuned; Tuesday will feature the third most common weight loss struggle in my fourth Vlog installment. Have a great weekend.

You can pick up your copy by heading over to the store section of the website and clicking on the book. If you are thinking about picking up more than one, there is a multiple book discount. More importantly, $2 from each book will go directly to help rebuild and aid Haiti through Compassion International’s disaster relief efforts.

Make sure to check back with JeremyRochford.com as I’ll be diving into the creative process that has driven The Gospel According to Chubby as well as answer some questions that I have been asked along the way.